Ecolab's 100-Year Anniversary Spark Sculpture
A reactive light sculpture
The objective of the Spark Sculpture was to create a visually striking and dynamic art piece that would engage and energize attendees while reflecting the collaborative and forward-thinking ethos of Ecolab. Our role was to create the digital system to power the sculpture for this momentous celebration.
Design and Technology
The Spark Sculpture was a fusion of art and technology, meticulously designed to come alive with the participation of attendees at the Ecolab 100-Year Anniversary Party. Key features of the sculpture included:
The sculpture was designed to respond to attendee activity using Radio-Frequency Identification (RFID) technology. Each attendee received an RFID wristband, enabling them to interact with the sculpture.
Light and Animation
The sculpture was adorned with a series of LEDs and dynamic animations. As attendees checked in, the sculpture responded in real-time, emitting brighter sparks and shifting animations to reflect the ebb and flow of the event. The lights culminated in key moments where the spark charged to 50, 75 and 100% as moments of celebration.
The Spark Sculpture is at its core a visualization of the event activity, a hub that processes data coming from activations around the event, as well as the spark check-ins. As each RFID signal is received, a particle based light system generates a point of light for each time someone interacts with the Spark.
The Spark Sculpture served as a symbol of Ecolab's past, present, and future. It successfully achieved several significant impacts:
The interactive nature of the sculpture engaged attendees on a profound level, as they realized their actions directly influenced the sculpture's appearance.
With over 1,900 RFID tap-ins helping to fill the spark with light over the course of the night, the sculpture encouraged dialogue about how the future of water can not be achieved alone, but rather with collaboration.
Ecolab's 100-Year Anniversary Spark Sculpture was a testament to the company's history, values, and vision for the future. Through a harmonious blend of art and technology, this installation not only illuminated the celebration but also illuminated the path forward for Ecolab, inspiring attendees to continue contributing to the company's legacy of excellence, sustainability, and innovation.
- Zander Brimijoin - Creative Director
- Daniel Scheibel - Technology Director
- Lisa Walters - Executive Producer
- Greg Schomburg - Lead Developer
- Mingxi Xu - Developer
- Jiwon Ham - Senior Designer
- Oliver Garcia-Borg - Developer
- Matt Felsen - LED Master
- John Fischer - Motion Design
- Ohrenkunst - Sound Design
- Pink Sparrow - Fabrication
Created with Advoc8 for Ecolab
Installed at Ecolab's 100 year Anniversary Event, Sept 2023, U.S. Bank Stadium, Minneapolis, MN