Mother New York approached Red Paper Heart to create an application that combined LG phones and projections at the Virgin Free Fest in Baltimore, MD. They wanted to create an experience inside a giant inflatable cube where attendees could draw on their friends with digital color and light. To this we said, “Hell yes.” We suggested an additional graphical system that would react to the drawings to create more visual interest and got started creating designs and prototypes.
To get an LG phone to communicate to a reactive animation projection written in Cinder we needed to make a processing app for the phone that mimicked LG’s own application QuickMemo. We designed, animated and triggered visuals along a special geometric grid. The grid provided all the animations with a spatial order, and remained beautiful even during chaotic interaction.
As the festival opened, people streamed through the tent like at a house party. A great DJ and our special set of audio reactive projections kept the tent going throughout the event. People equally danced, made drawings and took photos. And like any good party, people jumped around so much the floor almost collapsed, but the neighbors didn’t complain.
- Zander Brimijoin - Creative Director
- Philip Sierzega - Art Director
- Daniel Scheibel - Creative Coder
- Charlie Whitney - Creative Coder
- Jamie Kosoy - Creative Coder
Created for LG
- Mother NY - Agency