a dark room with a large interactive transparent led screen with woman interacting.

Transformation

Working together with Gensler, we created a design and animation language that would allow users to explore use cases for a transparent screen wall called a T Block.

Transparent screens will be ubiquitous one day, transforming the glass all around us into opportunities for information, beauty and utility. We are really only limited by our ability to imagine the uses for this technology. So it was incredibly exciting for our team to visualize some of these uses of transparent OLED screens.

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The Gensler team had designed a physical setup of 8 networked LG OLED_T screens in an 8x8’ wall of glass for content and a rear projection screen behind it to create environments for the screens to augment.

a dark room with a large interactive transparent led screen with woman interacting. begin journey text is displayed onscreen
large projected geometric tunne graphics behind large transparent screens with window_t text on them

Our team was inspired by the material of the OLED_Ts and how we are transforming our world with glass. We then created an aesthetic metaphor of glass animations that would transform to create environments of all kinds. Each scene is introduced in glass, on glass.

a dark room with a large interactive transparent oled screen. woman looking at projected cityscape
a dark room with a large interactive transparent oled screen. informational graphics are displayed on opposite wall

Working closely with the Gensler team, we turned their sketches and moodboards into fully realized digital scenes so that attendees could picture walls of OLED_Ts being used in elevators, homes, self-driving cars, airports and even space stations.

a dark room with a large interactive transparent led screen with woman interacting. photographed through the transparent touchscreen
a dark room with a large interactive transparent led screen with woman interacting. photographed through the transparent touchscreen

Central to the experience is a transparent touchscreen that navigates these case studies. We used the curved surface of the touchscreen to create a dimensional navigation that extends around you, coming into view as you swipe. Press on any of the floating thumbnails to dive into exciting new uses for transparent screens.

a dark room with a large interactive transparent led screen with woman interacting. purple crystal refractive graphics on screen
a dark room with large projection wall, purple crystal refractive graphics on screen

Transformation was installed in the LG Transparent Future Exhibition at the Sejong Museum of Art in Seoul, South Korea.

a dark room with large projection wall, blue and purple crystal refractive graphics on screen

Created by

  • Gensler - Agency
  • Red Paper Heart - Digital Experience Partner

RPH Team

  • Zander Brimijoin - Creative Director
  • Daniel Scheibel - Technical Director
  • Lisa Walters - Executive Producer
  • Erin Stowell - Sr Producer
  • Jiwon Ham - Sr Designer
  • Minwoo Lee - Designer/Animator
  • John Fischer - Designer/Animator
  • Adam Gman - Designer/Animator
  • Greg Schomburg - Lead Developer
  • Mingxi Xu - Jr Developer
  • ---
  • Polytope - Sound Design

Created with Gensler
For LG

  • installed at
  • Sejong Museum of Art in Seoul, South Korea

A stylish new lobby with a large screen on the wall and a person standing in front of it. The screen displays the night version of the interactive data visualization called Day by Red Paper Heart.
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