Performers standing in immersive projection mapping design.

Golden Clock

The masterful event planners at UrbanDaddy asked us to create projections for their end-of-year bash. It was to be held at an old bank in the financial district that had never been used for an event before; certainly not one with fire breathers, acrobats, a top hat room, trumpeters and an old wizard with a mop. We were tasked with projections that would play off this delightful mayhem.

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Not knowing what the acts would be or where they would happen, we created a backdrop for whatever was going to unfold. We designed a fanciful clock using the masonic details and wood textures from the space itself. The clock itself had 3 main stages, each representing the mood of the party from the quiet party beginnings, to the ramp up, and ending with the wildness of the wee hours.

Experiential production design using projection mapping for virtual clock.NYC event using projection mapping by activation agency Red Paper Heart.Projection mapping design at Urban Daddy holiday employee engagement.

After the reveal of the clock, it would chime every hour and a new act would stream out of the doorway within it. Each act would ratchet the clock and build anticipation for what came next. At midnight, the clock burst into a finale of light and gold as a giant king on stilts, gold-dust-throwing maids and back-flipping dancers spilled out into the party. Needless to say, it was a hell of a night.

3D projection mapping test at the party location
3d projection maping test on cardboard at the Red Paper Heart Studio
Last minute adjustments
Perfecting the 3d projection mapping


  • Zander Brimijoin - Creative Director
  • Philip Sierzega - Art Director
  • Daniel Scheibel - Code
  • Charlie Whitney - Code
  • James Laudicina - Sound
  • Krissy Weisman - Sound

Created for UrbanDaddy