A person wearing a hoodie with a pattern out of tree branches in front of a projection screen that displays a similar pattern out of tree branches

Culture Cloth

An interactive installation using generative AI to paint the walls around you.

As an Experiment with generative AI’s for interactive experiences, Culture Cloth explores the idea of walls that mimic your clothing in delightfully imperfect ways. People’s clothing can mark changes in mood, weather, style, seasons, occasions, and important events. In this way, a physical space is colored by the collective clothing choices of its inhabitants.
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As you walk up to the animated cloth, a camera records an image of your shirt which becomes the seed image for AI to generate a seamless pattern.

A person standing in front of a projection screen. The projection screen shows a typographic pattern which is athe description that the AI produced of the photo of the person in front of it.

The resulting art gets revealed in front of you as a dynamic cloth that reacts to your movements.

A person in the center of the image is wearing a shirt with a black, white and red pattern. The projection screen in front of the person displays a similar pattern which was generated by stable diffusion, a generative AI.
A person in the center of the image is wearing a shirt that includes tigers and palm trees. The projection screen in front of the person displays a similar pattern which was generated by the AI system.
A person in the center of the image is wearing a shirt with a black and red pattern. The projection screen in front of the person displays a similar pattern which was created by a generative AI.

As a studio we are always exploring ideas that transform public spaces in interesting ways. How can they evolve visually over time reflecting the unique culture of its unique inhabitants.

E Textile design for dynamic cloth appearance based on movement.Exploring interactive digital art on an immersive, AI-powered cloth.Experiential E-Textile Art Installation Reflects Image in Cloth.

Team

  • Zander Brimijoin - Creative Director
  • Daniel Scheibel - Technology Director
  • Lisa Walters - Executive Producer
  • Erin Stowell - Sr Producer
  • Greg Schomburg - Lead Developer
  • Mingxi Xu - Developer
  • Jiwon Ham - Senior Designer

Two individuals are completely enveloped in a multi-sensory exploration of water's essence, standing amidst a captivating expanse of large LED walls. These walls come alive with an ever-changing tapestry of generative steam particles, creating an immersive environment that blurs the boundaries between the physical and the digital.
Experience Water
Ecolab
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