A dynamic video application for Google's Playground outdoor screen @ CES 2018, 2019 and 2020

Google Assistant CES Playground

A dynamic playback system for Google's outdoor screen

Red Paper Heart's innovative playback system stands at the intersection of technology, design, and interactivity, delivering a dynamic visual player in collaboration with Brand New School. Together, they have crafted a digital experience for Google’s CES booth that seamlessly blends animated content, captivating visualizations, and live data overlays.

We created art breaks between information and product information to deliver moments such as music visualizations that transform soundwaves into mesmerizing patterns and movements, syncing the visual display with the rhythm and intensity of the music. This auditory-visual synergy creates a multisensory journey for participants.

Google Assistant Playground CES 2020 big outdoor screen showing the dynamic Product Grid with Google Assistant products
Google Assistant Playground CES 2020 big outdoor screen showing the dynamic music visualizer for Dua Lipa's song Don't Start Now
Google Assistant Playground CES 2020 big outdoor screen that shows a slide with a generative and dynami animation grid in the background
Google Assistant Playground CES 2020 big outdoor screen displaying Google Assistant features

In addition to music visualizations, the project incorporates selfie stations that allow users to become active participants in the visual landscape, inserting themselves into the digital realm and customizing their experience. These interactive elements extend further with video content seamlessly integrated into the environment, enriching the narrative and engaging users on multiple levels.

Images from teh Selfie station are shown on the big outdoor screen at Google Assistant Playground CES 2018
Music visualizer for Google Assistant Playground Outdoor Screen at CES 2018
The playback system is able to integrate live weather data seamlessly into the content flow.
The text on Googles CES Playground outdoor screen could be changed dynamically to show different messages.

One of the project's standout features is its ability to dynamically populate real-time data, providing users with up-to-the-minute insights presented in a visually compelling format. Whether it's live event metrics, social media trends, or environmental data, the application transforms raw information into accessible and engaging visualizations, fostering deeper understanding and connection.

A schedule was live updated vie a Google Sheet and displayed on the big outdoor screen at Google Assistant Playground CES 2019
The weather animation was updated live based on the current weather conditions.
Text could be updated dynamically on the big outdoor screen at Google Assistant Playground CES 2019 based on what was happening at the booth.

The success of the program speaks volumes, as it has been expanded upon for three consecutive years, with each iteration introducing new content and interactions. This iterative approach reflects a commitment to innovation and evolution, continuously pushing the boundaries of what is possible in data visualization and interactive design.

Ultimately, Red Paper Heart's dynamic playback system is a testament to the power of collaboration, creativity, and user-centric design. By seamlessly blending technology with storytelling, it creates an immersive experience that resonates with audiences and leaves a lasting impression

Team

  • Zander Brimijoin - Creative Director
  • Daniel Scheibel - Technology Director
  • Greg Schomburg - Lead Developer
  • Shuvashis Das - Developer
  • Caleb Johnston - Developer
  • Andrew Cotter - Developer
  • Donald G Richardson - Developer
  • Sasha Chertock - Design & Animation
  • Pedro Piccinini - Design & Animation
  • Lisa Walters - Executive Producer
  • Neely Lisk - Sr Producer
  • Erin Stowell - Sr Producer

Created with Brand New School For Google

Two individuals are completely enveloped in a multi-sensory exploration of water's essence, standing amidst a captivating expanse of large LED walls. These walls come alive with an ever-changing tapestry of generative steam particles, creating an immersive environment that blurs the boundaries between the physical and the digital.
Experience Water
Ecolab
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