Google Androidify

We created a series of unique and interactive games specifically for the massive screen that melted peoples faces with fun.

Users first created their Android character in order to play 1 of 4 games. Each game allowed a participant to become their character on the big screen through live motion tracking. As people jumped, posed, and swam, their onscreen character traveled through lively illustrated environments. Over the course of this project, we designed 15 games which involved: log-rolling-lumberjacks, head-banging metal heads and crab-piñatas. We ultimately arrived at 4 game concepts to put into production.

In the final games, people struck model poses on a runway in “Fashionista,”

Players bounced balls on their heads as many times as they could in “Soccer,”

Waved their arms to float upward and avoid electric jellyfish in “Swimming,”

And tried to keep stacks of elaborate hats from falling over in the game, “Balance.”

Each game was a gut simple interaction that put participants in friendly competition with 3 others.

In a location full of passive advertisement, these physical competitive games were a huge drawn and a lot of fun. Plus—the Naked Cowboy played, and may or may not have lost to a group of children.

• Zander Brimijoin - Creative Director
• Daniel Scheibel - Technology Director
• Lisa Walters - Senior Producer
• Adrià Navarro López - Developer
• Matt Kenefick - Developer
• Georg Fischer - Developer
• Phil Sierzega - Designer
• Pedro Piccinini - Designer
• Nathan Punwar - Documentation
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• Ohrenkunst - Sound Design