Press Release Immersive Experience for Cyber Security
Bloomberg Studios and Google Join Forces with Red Paper Heart to Protect Enterprises Against Cybersecurity Threats in One-Day Immersive Experience
Digital experience studio invites 2023 Bloomberg Technology Summit attendees to play new immersive game installation featuring Google Chrome’s cybersecurity technology and data protection capabilities
New York, N.Y. - - Red Paper Heart, a digital experience studio specializing in combining technology with interactivity and animation, announces today its collaboration with Bloomberg Studios and Google Chrome for Enterprise on an interactive, gamified experience for cybersecurity education. The one-day installation is live today, , only at the 2023 Bloomberg Technology Summit in San Francisco, Calif. to showcase Google Chrome’s enterprise security capabilities. Using a playful arcade game experience, event attendees and players can develop a deeper understanding of how Chrome helps them protect their enterprises against cybersecurity threats.
The 820 sq. ft. installation combines human connection and childlike wonder with an often complex and misunderstood topic. Using a large touch table, players are immersed in a sea of flowing files that they must protect from cybersecurity threats using a Google Chrome window, showcasing Google’s ability to neutralize risks the moment they arise. The 20 ft long LED feature wall acts as a gaming companion – celebrating scores, reacting to activity in real-time and adding excitement to the overall experience. Through collaborative gameplay and touch interaction, users have 30 seconds to neutralize as many threats as they can.
“We’re excited to finally see this interactive arcade game come to life at today’s Tech Summit. Our goal from the beginning was to use play as an invitation to learn about a complex and serious topic affecting today’s enterprises. Alongside Bloomberg and Google, we designed an interactive, fun and engaging experience for attendees to better understand the capabilities behind Google Chrome’s cybersecurity portfolio,” said Zander Brimijoin, Creative Director and Co-Founder of Red Paper Heart. “We can’t wait to see who achieves the highest score and to showcase Google Chrome’s powerful platform in partnership with Bloomberg.”
The installation also features a quiz game using Chrome Enterprise security data. This interactive quiz helps to educate attendees on the current state of cybersecurity, emphasizing the important strategy of using a secure browser to protect data and critical infrastructure across the business.
Enterprise security threats are on the rise and in a recent Deloitte poll, over a third of U.S. executives report that their organizations’ accounting and financial data was targeted by cyber adversaries in the past year. The cost of data breaches have increased by 12 percent from 2020, with the average cost exceeding $4 million in 2022. To combat this, Google Chrome, the most trusted, secure enterprise browser, protects and empowers hundreds of millions of workers with its built-in security technology, added controls and open approach to integration.
Attendees can visit the interactive experience on June 22 only at the conference venue, SVN West.
For more information, visit redpaperheart.com.
About Red Paper Heart
Red Paper Heart is an interactive art studio comprised of designers and coders who work together to combine interactivity and animation. The company explores the expressive possibilities of technology by combining art, animation, natural interaction, playful games, creative technology, and sensory play for permanent installations or temporary event activations. Red Paper Heart works alongside top companies in the experiential design field, including architects, event agencies, specialty fabrication companies and other artists. With a passion for finding ways to connect objects, spaces and people to create fun, honest experiences, Red Paper Heart makes interactive art installations that inspire powerful emotions, and a healthy dose of joy and wonder. Learn more at redpaperheart.com.
Media ContactJensen Charbonneau