"Reviving In-Person Retail: Red Paper Heart's Innovative Approach" - Retail Leader

Retail Leader, 8/3/2023
Red Paper Heart, a leading digital experience studio specializing in interactive art installations, is at the forefront of redefining the in-person shopping experience. In a conversation with Retail Leader, Zander Brimijoin, the founder of Red Paper Heart, shared insights on how retailers can revitalize foot traffic and create memorable retail experiences, particularly appealing to Gen Z consumers. Brimijoin emphasizes that the future of in-person shopping lies in providing engaging experiences. Retail spaces will shift from being solely transactional to offering immersive experiences that draw shoppers in. He cites "Camp" as an exemplary model—a retail space that offers ticketed experiences tailored to a specific audience, complemented by unique products such as mementos. Incorporating the latest technologies is pivotal in driving traffic and enhancing experiences. Red Paper Heart's approach combines cutting-edge technology with art to create novel experiences. Advances in AI and real-time rendering are enabling more personalized and visually stunning experiences, bridging the gap between physical and digital spaces. For Gen Z consumers, who value personal expression, retailers must offer opportunities for customers to influence the digital environment of the store. Social media also plays a significant role, as experiential retail aligns with the desire for engaging, shareable content. Ultimately, retail tech will be indispensable in delivering personalized experiences and blurring the lines between online and in-person shopping, ensuring a dynamic and immersive retail environment.
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About Red Paper Heart

Red Paper Heart is an interactive art studio comprised of designers and coders who work together to combine interactivity and animation. The company explores the expressive possibilities of technology by combining art, animation, natural interaction, playful games, creative technology, and sensory play for permanent installations or temporary event activations. Red Paper Heart works alongside top companies in the experiential design field, including architects, event agencies, specialty fabrication companies and other artists. With a passion for finding ways to connect objects, spaces and people to create fun, honest experiences, Red Paper Heart makes interactive art installations that inspire powerful emotions, and a healthy dose of joy and wonder.