"Gamification in Marketing Technology: Red Paper Heart Pioneering Experiential Production in New York" - Marketing Technology News

MarTech Series, 8/11/2023
In a rapidly evolving landscape where technology transforms marketing experiences, Red Paper Heart, an innovative interactive art studio based in New York, is making waves with its pioneering approach to gamification in marketing technology. The company's unique blend of design and coding expertise has positioned it at the forefront of the experiential production industry. Gamification in marketing technology is reshaping user engagement by making interactions more engaging, participatory, and emotionally resonant. While many marketers focus on superficial gamification elements, such as scorekeeping and competition, Red Paper Heart is delving deeper into the realm of gamification. They emphasize classic game components like goals, rules, challenges, and social interaction to create immersive brand experiences. Red Paper Heart's approach revolves around six key questions for interaction design, including defining the interaction's objectives, establishing rules, guiding users, enabling skill development, fostering social engagement, and encouraging users to play unique roles. By infusing these game elements into marketing technology, Red Paper Heart aims to create memorable and emotionally charged experiences for brands and their audiences. As the industry continues to integrate gamification into marketing tech solutions, Red Paper Heart's innovative perspective promises to drive success by tapping into the full spectrum of game mechanics, ultimately redefining how brands engage with their audiences.
Read the full article here.

About Red Paper Heart

Red Paper Heart is an interactive art studio comprised of designers and coders who work together to combine interactivity and animation. The company explores the expressive possibilities of technology by combining art, animation, natural interaction, playful games, creative technology, and sensory play for permanent installations or temporary event activations. Red Paper Heart works alongside top companies in the experiential design field, including architects, event agencies, specialty fabrication companies and other artists. With a passion for finding ways to connect objects, spaces and people to create fun, honest experiences, Red Paper Heart makes interactive art installations that inspire powerful emotions, and a healthy dose of joy and wonder.