A Touring Installation Commemorating the Centennial of the National Parks Service
Grey commissioned Red Paper Heart to concept an interactive art installation that creatively revealed the National Parks that are all around us. This piece fits into a larger “Find Your Park” campaign by Grey which enticed people to find National Parks in their area.
We created a special sign that encouraged people to both play and explore. By turning the sign in any direction it reveals the National Park it’s pointing to. Each park also triggers a musical tone. So you can use it for wayfinding, or just whip it around to listen to music—either way it’s pretty addicting.
Creating this sign was the result of technical, sound and aesthetic research. The sign is inspired by the forms of classic National Park signs seen across America—mixed with a music box and a modern design sensibility. Inside the sign, physical gears meet rotary encoders which feed information into the central audio visual application. The generative music was based on the kind of harmonic tones found in wind chimes and music boxes—tones that can be combined in different ways while still retaining a musical sensibility.
The installation has been placed in Madison Square Park, New York and at the steps of the Washington Memorial in Washington DC. We’re excited to see where it ends up next.
- User Experience
- Creative Direction
- Physical Computing
Red Paper Heart
- Creative Director: Zander Brimijoin
- Technical Director: Daniel Scheibel
- Sr. Producer: Lisa Walters
- Hardware Developer: João F. Freire
- Hardware Developer: Eric Hagan
- Developer: Adrià Navarro López
- Design Intern: Eve Weinberg
- Video Editor: David Terranova
- Industrial Design
- Sound Design
Client & Partners
Grey New York