Hug Party - generative art with hugs

The Hug Party

The Hug Party is an ongoing installation by Red Paper Heart that encourages people to run and jump on a giant stuffed bear named Marvin. Landing on Marvin causes a flourish of animations to play up and around him. The harder you land, the happier the animations. It’s difficult to leave without a huge smile on your face. Marvin enjoys a good hug.

Hug Party - the bigger the hug, the happier the graphicsHug Party - body slams work tooHug Party - generative art with hugsHug Party - generative art with hugsHug Party - generative art with hugsHug Party - generative art with hugs

The goal for this project was to make a simple interaction that created a childlike sense of wonder and exhilaration for its participants. Flying through the air, landing on something soft, and seeing a satisfying reaction upon impact were the focus of all the decisions. Animations moving in hugging motions, the strange illustrations, the surprising sound and the soft welcoming shape of the bear all worked together to create just the right feeling upon impact.

The Hug Party made its debut at the FITC Conference 2012 in Toronto, Canada.

Hug Party - generative graphics
Hug Party - generative art with hugs
Hug Party - generative art with hugs
Hug Party - big hug

Team

  • Zander Brimijoin - Creative Director
  • Philip Sierzega - Art Director
  • Daniel Scheibel - Code
  • Charlie Whitney - Code
  • Jeni Lausch - Bear Fabrication
  • James Laudicina - Sound Design

Product of Red Paper Heart